WingGo, before the first sale

WingGo Market Test

Two weeks, one area, pre-orders only. The goal is not to launch. The goal is to find out if people pay for these wings twice, and to find out for under P3,000.

Prepared22 Aug 2026
ForThe two of you
BasisMaster Plan, updated 1
Window14 days after taste test
The test in one line

Sell 50 bowls to your own area in 14 days, and get 10 of those people to order again.

Likes and shares do not count. Paid orders count. Repeat orders count double, because the slogan is a repeat-rate promise. Hit these numbers and you have proof and a reason to spend more. Miss them and you learn why for less than the price of a phone case.

Pass marks
50bowls or platters paid, in 14 days
10customers who order a second time
P40or more real gross margin per P85 bowl, after you weigh everything

The portion: 2 pieces per bowl

Settled: "2 wings" means 2 pieces (a flat or a drumette each), not 2 whole wings. At P175 a kilo and about 22 pieces per kilo, one piece costs about P8. Here is what each menu item earns.

Bowl, 2 pieces + java rice

P85 bowl

P46margin, about 54%
Wings, 2 pieces (est. P8 each)P16.00
Java rice, 1 servingP5.50
Rice bowlP6.60
Breading, sauce, oil (est.)P10.00
Spoon, wax paper, stickerP1.00
Cost of goodsP39.10
Platter, 6 pieces

P159 platter

P83margin, about 52%
Wings, 6 pieces (est. P8 each)P48.00
Rice bowlP6.60
Breading, sauce, oil (est.)P20.00
Spoon, wax paper, stickerP1.00
Cost of goodsP75.60

Estimates assume about 22 pieces per kilo (11 whole wings, cut into flat and drumette, tips set aside for stock). Today, count the pieces in the kilo and weigh a few. If the supplier in Angono sells them already cut, ask the price. The platter is P26.50 a piece against P42.50 in the bowl and still earns about P83, so it is your upsell, not a discount.

Money, checked

Your split is right. The only disagreement in the document is how many kilos of wings you are buying: 1, 2, or 5 depending on which line you read.

Startup capital

BucketTotalEach
Breading, without wings173
Flavor bases, 5 flavors946
Rice, 2 kg110
Packaging (bowls, paper, spoons, sticker)474
Subtotal, matches your P855 each1,703855
Wings, 2 kg at P175350175
Drinks supplies (your list adds to 704)704352
Total to start2,7571,379

Fuel at P1,500 a month sits outside this, and it is the only recurring cost you listed. That line says "gasoline, Taguig", which reads as transport. Cooking gas (LPG) is not on the list anywhere.

What you must sell to stand still

Bowls a month to cover P1,500 fuel33
Bowls to earn back the P2,75760
Bowls from 2 kg of wings (about 44 pieces)about 22
Rice bowls on hand50 orders

At about P46 a bowl, 50 bowls is roughly P2,300 of margin: a month of fuel and a third of the startup money back, in two weeks. Drinks and platters come on top of that.

Drinks are your best margin and they are not on the menu

Cup, straw, ice, and flavor land near P9 a serving. At P25 to P30 a cup, that is a P16 to P21 margin, better than the bowl. Add "Lychee or Blueberry cooler, P25" to the menu board before the test starts. Bundle: bowl + drink P105.

What the plan does not cover yet

None of these stop the test. All of them bite within a month if they stay blank.

Grams per piece

Two pieces is settled. What is not: how big a piece. Weigh a few today. If the Angono wings run small, the bowl looks thin at P85, and people notice that before they taste anything.

Where you sell and how people order

Wings come from Angono, fuel is Taguig. Pick one area for the test and one way to order: message the FB page. Write down the pickup address and the delivery radius.

Payment and who holds the money

One GCash QR for the business, one shared sheet, every peso in and out logged. You are a couple splitting 50/50. Write the split down now while it is small and friendly.

Delivery apps will eat the margin

GrabFood and Foodpanda take 25 to 30%. On a P85 bowl that is the whole profit. Direct orders only until you know your real cost per bowl.

Five flavors is too many for day one

Honey, parmesan, cream, cheese spread, and salted egg each serve mostly one flavor. Five means five things to run out of. Launch with three. Today's taste test picks them.

Cooking gas, barangay and DTI timing

LPG is a real cost per batch. Permits are not needed for a two-week pre-order test from home, but they are needed before a stall. Note the dates.

A customer list

"Wings that keep you coming back" is a repeat claim. Every order must produce a name and a number you can message again. That list is the business.

Java rice ingredients

The menu says java rice. The list has butter and garlic but no annatto (atsuete) or margarine. Add them, or call it garlic rice.

Today: taste test scorecard

Cook all five. Score each from 1 to 5. Keep the top three. Be honest, you are choosing what to defend for two weeks.

FlavorTasteLooks in bowlEasy to cookCheap to makeTotalKeep?
Cheesy
Creamy Salted Egg
Honey Garlic
Buffalo
Garlic Parmesan

Also record today: pieces per kilo, grams per piece, minutes to fry one batch, and how many bowls one batch of sauce covers. Those four numbers replace the estimates above.

The two-week test, step by step

Do not build a website, do not sign up for a delivery app, do not print more stickers. Messenger, GCash, and one spreadsheet are the whole system for the first 50 orders.

Taste test, pick 3 flavorsthen Fix portion and pricesthen Post menu, open pre-ordersthen Cook on 3 fixed days a weekthen Log every orderthen Message each customer on day 3then Count on day 14

Pick one area and name it

Your barangay plus one office or school where one of you already knows people. Small and close beats wide and far. Delivery by hand within that area only.

Set cook days and a cutoff

Friday, Saturday, Sunday. Orders close at 12 noon, pickup or delivery 5 to 7 pm. A cutoff means you buy exactly the wings you need and throw nothing away.

One menu post, pinned, with a price list and the GCash QR

Three flavors, bowl P85, platter P159, drink P25, bowl + drink P105. Real photos of your bowl, taken in daylight, not the AI art. People buy what they can see.

Take orders in Messenger, paid first

GCash before cooking, or cash on pickup for people you know. Reply with one line: name, order, flavor, time. Copy that line into the sheet before you start frying.

Log every order in the sheet, including the ones you gave away

Columns below. The sheet is not admin work. It is the proof you are trying to produce.

Message every customer three days after they buy

One sentence, from the page: how was it, and next cook day is Friday. Count who orders again. That is your repeat number.

Day 14: sit down with the sheet, not with feelings

Bowls sold, repeat buyers, flavor mix, real cost per bowl, cash left. Then read the verdict below.

The order log

One Google Sheet, two tabs. Keep it on both phones.

Tab 1: Orders, one row per order

ColumnWhat goes in
DateCook day
NameAs they typed it in Messenger
MobileFor the day-3 message
AreaStreet or building
ItemBowl, platter, drink, bundle
FlavorOne of the three
QtyPieces ordered
AmountPesos received
Paid viaGCash or cash
Pickup or deliveryAnd the address if delivered
New or repeatRepeat if the mobile number appears before
FeedbackWhatever they said on day 3, word for word

Tab 2: Cook day tally, one row per day

Wings bought, kilos and pesosReceipt photo in the chat between you two
Bowls and platters soldFrom Tab 1, filtered by date
Wings left overLeftover is money. Track it.
Cash in, cash out, cash on handThe one line that settles arguments

Three numbers you read on day 14

Orders paidtarget 50
Repeat customerstarget 10
Margin per bowl, realtarget P40 or more

Day 14 verdict

If you pass

You have 50 paid orders, 10 repeat names, and a margin that held. Now it is worth spending: a bigger wings buy from Angono at a better per-kilo price, a simple mobile order page so the customer list grows on its own, and a permit so you can take a stall or a weekend market slot. Bring the sheet to that conversation. It is your pitch.

If you miss

Read the sheet before changing anything. Fewer than 50 orders but strong repeats means a reach problem: widen the area, not the menu. Plenty of first orders but no repeats means a product problem: fix the wings before you spend a peso on posts. Margin under P40 means the sauce, the oil, or the price is off. The sheet will show which. Missing is a P2,757 lesson, the cheapest one you will ever buy.

Sagutan ninyo

Mga desisyon na kayo lang ang makakasagot. Isulat ang sagot sa bawat isa. Makikita rin ni Jeff.

Huling hakbang

Okay na ba sa inyo ang plano?

Kapag okay na sa inyo, ilagay ang pangalan at i-click ang button. Kung may gusto pang baguhin, isulat muna sa comment ng section na yun. Kapag pareho na kayong okay, sisimulan na namin ang susunod na phase.

WingGo Market Test, v2 Estimates are marked as estimates. Replace them with today's measurements.